Why is it called a range rover vogue?

For those who may not have realized it, the high-end Range Rovers are called "Vogue" in reference to the eponymous magazine. But let's go back almost 40 years to The Range Rover was already a top-of-the-range vehicle but it was still not available with an automatic gearbox, had no air conditioning, it had only three doors and fabric upholstery.

The car was sturdy and went anywhere, but it was time to make it trendy and luxurious. By the late s many companies were offering bespoke Range Rover upfits for rich consumers.

The Vogue name means it’s the entry point to the Range Rover line-up, although calling it basic or entry level is underselling the Range Rover Vogue considerably, because you still get plenty of .

If you had the money, it was possible to buy six-wheeled, 5-Door Monteverdi long-wheelbase models and even convertible versions. But Land Rover had no budget to do product development for the Range Rover and the brand suffered from the economic difficulties of its parent company, British-Leyland. In the early s British-Leyland was reorganized, and each brand regained its autonomy, particularly budgetary.

Land Rover came up with the idea of making a typical "luxury" prototype to test customer appetite for such a product. The definition of the vehicle was already a dream: painted in light metallic blue with two black swage lines that surround the entire body, the tops of the door panels were embellished with varnished wood strips, a central armrest lined the space between the front seats and the boot was carpeted.

On the technical side, air conditioning and a radio were installed.

It looked a completely standard Vogue – the entry-level Range Rover – with no personalisation of any sort.

Last but not least, open the boot and there was a personalised picnic basket. So chic. Quickly completed, the prototype HAC W was offered to Vogue magazine to generate reviews and comments from potential customers. The car was provided to the magazine with a single "suggestion": that It could be used as a background for a fashion photoshoot.